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AI Insights · Timothy · January 2025

Top 5 Personal Finance Apps on Android in South Africa, Q4 2024

Explore the performance of leading personal finance apps in South Africa for Q4 2024, highlighting trends in downloads, revenue, and active users.

Top 5 Personal Finance Apps on Android in South Africa, Q4 2024

In the fourth quarter of 2024, the personal finance app market on Android in South Africa showcased varied performances among the top five contenders. Data from Sensor Tower provides a detailed look into the trends of downloads, revenue, and active users for these applications.

Money Tracker Expense Tracker by Gulooloo Tech Co., Ltd. experienced fluctuations in its weekly revenue, peaking at approximately $60 in early November and closing the quarter with $50. Downloads started strong at around 1.7K in early October but gradually decreased to about 441 by the end of December. Active users saw a slight decline from 2K to nearly 2K by the quarter's end.

Budget planner—Expense tracker from Battery Stats Saver showed a consistent increase in weekly revenue, reaching up to $93 in mid-December. The app's downloads surged towards the end of the quarter, with an impressive jump to 1.7K in the last week of December. Active users also saw a significant rise, ending the quarter at approximately 2K.

Splitwise maintained a stable weekly revenue, peaking at $187 in early November. Downloads increased notably in December, peaking at 471 in mid-December. The app also saw a steady rise in active users, reaching over 10K by mid-December.

PennyRecord, although a newcomer, had a sharp increase in downloads, particularly in the last week of December, hitting over 7K. Active users grew rapidly from 270 in early December to nearly 3K by the end of the month.

Vault22, a local favorite, did not report any revenue but maintained a consistent download rate, with a notable increase to 470 at the end of December. Active users saw an overall decline, dropping from 14K to around 11K by the quarter's end.

These insights highlight the dynamic nature of the personal finance app market in South Africa. For more detailed analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025